Twitter's worth can be a controversial subject for some... or probably many. I am aware that there are many dedicated tweeties out there, but I must say that I do get the confusion and skepticism. I can respect that it is a useful tool for conveying information, and even just a great cure for boredom, but I don't yet believe Twitter alone will make a significant dent in anyone's profit (unless you make a career out of tweeting, which a few have).

Fine. Say it can build up hype. Maybe it can and maybe it has. Not to be negative, but I just can't get too excited about it. I'm honestly actually a little offended that "Twittering Your Way Through the Economic Storm" was the entire subject for the Houston Interactive Marketing Association's January Luncheon. It's hard to believe that traditional (or just other kinds of) networking and other sources couldn't "save" your business in the same amount and way if not better. I definitely use Twitter, but it will probably be one of the last things I'm worried about when my business is in trouble - and I'll just have to disagree if you're thinking "little does she know."

I've weighed the facts and have given it time. Honestly. I would actually love to hear some success stories. However, if Twitter gets to be something like what this guy outlines, well, who's going to want to log on to a giant spam and advertisement channel? On the flip-side, some of the comments on Mr. Kamal's post are worthwhile thoughts. I love the idea of online community. For those who want to do it, creativity will absolutely have to be the end-all be-all on whether you make money off of your Twitter-induced traffic.

At this moment, even Twitter admits they don't have any definite answers. I'm skeptical, but I won't enjoy having my foot in my mouth later, either. At the very least, I absolutely believe it's wrong for consultants to promise their clients the world in their hands for using Twitter.